Washington, D.C. — Today, the League of Conservation Voters Education Fund’s (LCVEF) Democracy for All program announced a nearly million dollar investment in an innovative, artist- and community-driven, “out-of-home” nonpartisan GOTV visibility campaign in Illinois, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin ahead of the midterm elections to increase voter turnout in communities systemically facing barriers to the ballot box by reaching voters through art in their own communities. The campaign will engage voters through bus stops, billboards, lawn signs, and posters distributed throughout neighborhoods, in addition to interactive art installations at GOTV community events across the country.
Bus stop ads in Milwaukee, WI; Las Vegas, NV; Detroit, MI; and Atlanta, GA, in addition to billboards in Atlanta are already live, with more art installations to and events planned in more cities across the country in advance of the midterm elections.
“Engaging voters through art and creativity is a powerful tool to drive action,” said Sandra Pérez González, SVP, Community & Civic Engagement. “Community power in historically excluded communities has grown with every election as the stakes for our democracy and our environment continue to grow higher. LCVEF is proud to support building community power through innovative community-led, creative efforts.”
This GOTV visibility campaign effort is in addition to LCVEF’s 2022 multi-state voter engagement program to register eligible voters, and implements lessons learned in 2021 voter mobilization efforts in Newark, New Jersey, which found that there were barriers to the 2021 program due to public transportation undeserving communities of color. That’s why this year, LCVEF and our state partners are putting signs in parks, on the streets, and in neighborhoods to invest in communities historically excluded from widespread national voter engagement efforts, including Indigenous communities, communities of color, and communities on the frontlines of the climate crisis. The work builds on LCVEF efforts in multiple states in 2021, including Nevada, North Carolina & Pennsylvania, and a 10-year history of work, leading to more than 1.5 million registered voters across the country.
The League of Conservation Voters Education Fund (LCVEF) envisions a world in which tackling the climate crisis, confronting environmental injustice, and strengthening our democracy, leading to cleaner and healthier communities, good, well-paying jobs, and a more just, equitable, and sustainable planet for all.
LCVEF works to expand voter participation, advocates for policy change, engages in public education, mobilizes, organizes, and builds grassroots power in communities, and partners with and supports the Conservation Voters Movement (CVM) and allies.
For more information, please visit www.lcvef.org.