SmarTargeting: The Northwest
Oregon and Washington

Last year, the LCV Education Fund asked Greenberg Quinlan Rosner Research and Stratalys Research to engage in a project designed to locate potential environmental activists in the Northwest.  Using SmarTargeting techniques, we employed enhanced voter files that included information such as voting frequency, census data, and consumer data to conduct a large sample survey gauging attitudes about the environment.  Using this data, we created a model that helped us identify potential environmental activists in Oregon and Washington.  The modeling results were then applied back to the enhanced voter files allowing us to assign every voter in Oregon and Washington a performance score indicating how likely they are to be an environmental activist, meaning we can identify environmental activists specifically by name and address.  LCV Education Fund now has complete access to lists of potential activists around which it can design a range of different issue and advocacy campaigns.

	View the NW Summary Report here (75 kb PDF)		View the NW Presentation here (491 kb PPT)
		View the Washington Focus Group Report here (79 kb PDF)